Less-is-more Blog by Pierre Khawand

"Do you have any pointers for making a Webinar successful" asked Gerry

 Email Article  

Tweet  

  

  

 delicious  

  

Whehter your are delivering online courses as part of a corporate training program, a keynote speech at a virutal conference, or marketing and sales webinars to promote your products and services, here are some pointers for making your webinar successful:

Starting with some simple but important logistics

• Provide a support number, especially for 1st time users
• Provide a backup plan, like a recorded version
• If more than 10 or 15 participants, put people on mute
• Use the "raise their hand" and/or "chat/question" panels to manage interactions
• If you can, have a moderator (other than you) monitor/handle the audience questions

Remember that "Content is Still King"

• Content is still king, nothing will make up for mediocre content
• Live demos are much better than static slides
• Visuals like images and charts are far better than just text
• Let the session tell a story, and create some suspense whatever the topic is
• Include some polls, get some interaction going
• Make it short & sweet, 45 minute to 1 hour
• Include a short break if longer than 1 hour
• Talk with a smile and with energy, like it is the most exciting content and it is the first time you deliver it

And after the Webinar

• Get immediate feedback via web survey, or else you might never get it
• Follow-up, follow-up, follow-up!
• Adjust and do it again!

Happy Webinar-ing!