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Study: Will You Abandon Facebook in Favor of Google+? by Brian Solis; summary+commentary by Pierre Khawand

Posted by Pierre Khawand on Fri, Aug 26, 2011 @ 08:00 AM
  
  
  
  
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Summary

abandon facebook brian solisBrian Solis poses the above question to get us to reflect on the strengths and weaknesses of each social media platform, and on how we would allocate our time on these platforms--hoping that this exercise will lead to finding the optimum balance. About 2000 participants voted and the results are shown in the graph on the left.

Brian points out that Google+ reached 25M users in less then a month (took 3 years for Twitter and Facebook), and he shows very informative graphs segmenting these users by country, by age, and by gender. US is leading the pack and so are males ages 25 to 34. Brian concludes though that Just like the traditional TV networks co-existed and continued to attract people through different content, this will be true for social networks.  Read Brian's article in full!

Commentary

I was delighted to learn that Brian's intent was to get us to reflect on how we use social media. This is something that we don't do often enough. In terms of the platforms, I believe that Google+ has addressed many of the shortcomings of the earlier platforms and is going to reap the benefits. However, it won't be too long before Facebook and others respond. This means improved privacy and features to all!

Discussion

Where are you on this issue? Will the circles of Google+ lure you away from Facebook or not? Or maybe you haven't even ventured into Google+ or not even into social media? And why or why not?

Tags: , ,

Comments

I stared using Google+ when it first released in beta. I do use Facebook and Twitter in marketing my business. I teach others how to do the same. 
 
Google+ is a major lure.
Posted @ Friday, August 26, 2011 10:34 AM by Donna Gilliland
Thank you for sharing Brian's post with us. I agree that "it won't be too long before Facebook and others respond" to G+s features.  
 
On Monday, I'll be looking into the future and blogging about what to expect from G+, Facebook, and Twitter, as a guest blogger here at Less-is-More Blog
Posted @ Friday, August 26, 2011 3:51 PM by Steve Loosley
I've been Facebook-sober for over five years now but I joined Google+ to check out the Facebook competition. So far, it doesn't seem like it has the competitive advantage besides the Google brand behind it.
Posted @ Tuesday, August 30, 2011 12:18 PM by Beverly
I would love to see more face-to-face connections (not necessarily video face-to-face connections). Will Google+ and/or Facebook do anything to promote more in-person connection and interaction? I'm still using Facebook and have no plans to use Google+. I have a Twitter account as well. It seems that we're not living by the philosophy that less is more. We seem to be moving in the direction of "more is more."
Posted @ Tuesday, August 30, 2011 2:55 PM by Sarah Kurhajetz
Beverly, thanks for your note above. Did you take advantage of the Google+ circles, and also the way information is shared selectively to circles, and the concept of extended circles.  
 
These are some of the key features that currently differentiate Google+ from Facebook and other platforms. Steve Loosley, our Less-is-More Blog guest blogger explained these in detail in the last couple of months and provided some great insights into how they can help us be more effective in the social media/sharing world.
Posted @ Thursday, September 01, 2011 10:38 AM by Pierre Khawand
Sarah, thanks also for your note about face-to-face connections. You are absolutely right! No other medium can replace face-to-face. And it is true that many of us seem to get lost in the virtual world and somehow miss on leveraging face-to-face interactions. However, having said that, virtual interactions can complement face-to-face, and help continue the conversation and sharing when face-to-face is not possible. In addition, in many situations face-to-face is not even possible or the cost and travel time is prohibitive, so all we have is the virtual world. 
 
I wrote an article recently which included a table that can help guide us on which medium to use for which situation: MG Siegler from TechCrunch quits e-mail for a month! I will show you how you can quit e-mail too (part 3). Feel free to check it out, and looking forward to more of your comments as we continue this conversation.
Posted @ Thursday, September 01, 2011 10:46 AM by Pierre Khawand
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Posted @ Tuesday, October 04, 2011 8:39 PM by Canada Goose Parka
Your Blog is very good, I like it! Thank you for your sharing!
Posted @ Wednesday, October 12, 2011 2:27 AM by Canada Goose Coats
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