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Less-Is-More Blog by Pierre Khawand

5 Free Social Media Tools You Can't Live Without

Posted by Melissa Sweat on Mon, Oct 19, 2015 @ 09:26 AM

People-OnTheGo_socialmediatools_timesaving_productivity

When it comes to social media tools, it pays to know the difference from the "nice-to-haves" and the essentials. Of course, if you're managing social media for a larger organization or at an agency, you're going to need more robust, enterprise-level tools and software to truly maximize your efforts at a higher level -- tools like Simply Measured, Sprout Social, and SocialBro, to name a few.

But if you're looking for the right tools to save time and effort while managing your personal social media channels or for a smaller business, you can accomplish so much with just a handful of free tools. And although they're free, it doesn't mean they're not powerful. Any professional social media marketer will be using either some or all of the tools on this list.

And once you start using them, you'll probably wonder how to ever managed your social media without them.


The five essentials for your social media toolkit

1. Hootsuite

Want to seamlessly manage all your personal social media profiles across channels, so that you don't need to have each and every dashboard up for Facebook, Twitter, LinkedIn, and the like? Well, that's exactly what Hootsuite enables you to do, and it works like a charm.

What's even better is that you don't need to write a new social media post for each channel, you can simply send the same post -- at the same time -- across all your profiles at once. Hallelujah! As for productivity, you can even batch your posts by creating them all at once, say on Monday morning so you can have all your posts ready for the week. You can then "set it and forget it" by scheduling the posts to publish throughout the week. An amazing time saver!

2. Buffer

Buffer's browser extension will be your new favorite buddy that follows you all around the internet and is ready to help you share any interesting article or blog post you come across with your social networks at the click of a button. Just install the extension into your browser's toolbar, then click the Buffer icon when you find something you want to share. It's that simple.

You can adjust the pre-populated text if you like, add a comment, or hashtags. And you can easily share across channels, as well, including Facebook, LinkedIn, Twitter, and Google+.

3. Feedly

Don't want to fumble around the internet searching for fresh content to share? Miss your Google Reader much? Well, Feedly is a much-improved and fantastic solution for getting all your RSS feeds from your favorite websites, media outlets, and blogs all in one place. As a side benefit, Feedly can also help you cut back on your email subscriptions so your inbox doesn't become overcrowded!

4. Canva

Social media has become increasingly visual -- and using click-worthy images in your posts is not just for Pinterest and Instagram. Even Facebook and Twitter have become more image-reliant, and statistics show that visual content will really help your posts stand out and increase engagement.

But if you're not a fully fledged graphic designer, it can be daunting to keep up with the production of visual content for you social networks. Enter Canva to the rescue! With easy-to-use templates, and a bevy of free backgrounds and professional quality text design options, you'll be amazed at how easy it can be to create eye-catching social content.

5. Hashtagify

With social media, sometimes it's hard to keep up with the trends, but first and foremost you have to clue into the conversation. Hashtagify can help. As you likely know, hashtags are what unite conversation and social media posts in each channel around a certain topic. #SocialMediaTools, for example.

Well, if you don't know the right hashtags to use, or are in need of diving deeper into your niche so you can better hone in on the topics and discussions you care about, then Hashtagify is a great solution. Type a keyword or tag into the platform and Hashtagify will create a beautiful hub chart of popular hashtags related to this topic (just like the image at the start of this post). Then add two to three relevant hashtags to your posts to increase reach, engagement, and click-through, and to also help you stand out in your area of expertise.


We hope you enjoy exploring and benefitting from these essential social media tools -- while saving time, money, and stress in the process!

Topics: social media, productivity, time on social media

How to Create a Professional Image in Social Media and Online

Posted by Pierre Khawand on Wed, Nov 19, 2014 @ 02:47 PM

Marianne small headshotby Marianne Wilman, Founder/Principal of ScreenPresence

If a professional photographer is responsible for the images you use on your social media profiles, that was probably a smart move. You’re also in a tiny minority.

Most people find a photo taken of them by a friend, family member, or even a smartphone “selfie” shot that they don’t absolutely hate, and use that image. Others might go for something arty or mysterious, but it may not be eliciting the intended response.

Here are some tips for improving your social media profile images, and presenting a professional image of yourself online:

  1. Don’t use the same image for all your social media profiles. As we know, the intended purpose for LinkedIn is different than Facebook or Twitter, and your image should reflect this fact. For example, your LinkedIn photo should look appropriate for your line of business and career. Does it?

  2. Review your pic and ask yourself what it says about you. Your image will dictate how people are going to perceive you. If you’re not sure what the image projects, ask a friend for feedback.

  3. Change your profile image regularly. If you haven’t changed your profile pic since you first signed up for a service, now might be a good time. Actively updating your images keeps you interesting. On LinkedIn it will also trigger a post saying, “Kate has a new photo” – so it might be worth doing just for the incoming compliments!

Most profile pics could do with some image editing help, such as brightening, cropping and color correcting.  Rules of thumb include being able to see your eyes and avoiding the bobblehead look by including at least your shoulders. So, if you’re not ready for a new image you might start by re-working the one you already have.

However, if you are ready to hire a photographer to capture a picture of you for your website or your social media profile there are several things to consider. It’s easy to imagine that you’ll show up looking your best and the photographer will do the rest. That’s one approach, and you may get the result you’re looking for, especially if you’ve chosen a photographer for a specific shooting style.

On the other hand, if you’re going to be working with a photographer who has come recommended but you know little about, figure out what you really like for a self-portrait so that you can communicate your preferences in advance.

Take a look at photographs of other people on their company websites or on LinkedIn and consider the following:

  • Do you prefer images that are shot within a professional environment or those taken in nature?

  • Do you respond to naturalistic photographs or do posed images do more for you?

  • Do you like images with blown out or abstract backgrounds, or do sharper backdrops appeal more?

  • Do standing or sitting poses speak to you?

It’s possible to pick and chose. You may be a company owner who prefers a standing, posed image taken on a beach with a soft background. Or you may be a manager who relates to professional looking images taken under studio lights with abstract backgrounds.

Take a look around and observe what you’re drawn to. This will inform the conversation you’ll have with your photographer about the location for the shoot. “People are more particular about what they like and don’t like than they want to believe,” says Screen Presence photographer Stefanie Atkinson.

Recently we worked with a client, Ronda, who was interested in an updated headshot. Ronda had previously been an actress and a singer but has for many years been working very long hours in Learning and Development at a Fortune 500 company. It’s a job she’s great at, but she was ready to re-capture her inner creativity and project her more theatrical side back out into the world.

In the pre-shoot call with Screen Presence photographer Stefanie Atkinson and hair & makeup pro Sarah E. Hyde we discussed the feel for the image. Ronda’s keywords for the shoot were “inviting,” “magnetic,” and “twinkle.”

Here’s Ronda, before and now:

rondav3 2

Ronda looks great in both the before and after images! So, what’s the real difference here?

Sarah says that in the “Before” image Ronda doesn’t look professional, “It looks more like she’s just had a cocktail with friends!” Ronda’s hair is flat, her lips are shiny. In the “Now” image we’ve smoothed out her hair and gone with a modern looking blowout. In terms of makeup, Ronda looks clean, fresh and dewy. Sarah enhanced Ronda’s best feature, her eyes, framing and defining them but not overpowering them, and she went with a matte lipstick. With her mouth closed Ronda is more serious, and she looks friendly, warm and approachable. “There’s more depth and self confidence in the new image,” Sarah says.

Stefanie notes that the lighting in the Before image is flat and the image has been taken with a flash: “There’s glare on her lip, nose and face and there are bars behind her head. It’s not a professional image,” Stefanie says. “There’s dimensionality, depth and warmth in the Now image. The eye goes directly to her, and it feels like she’s really looking at me.” The cleaner background, softer lighting and hair and makeup also accentuate Ronda’s beauty.

So, how did we do?

“I feel like you captured the real me… it is so reflective of me, both inside and outside,” says Ronda.

Creating the right image of you may be as simple as editing a photo you already have. Or it may be time to go further and have an image made by a professional photographer skilled at capturing the essence of you. It’s easy to lose oneself in the business world, so honor yourself with an image that represents who you are now.

For more information, visit Screen-Presence.com. If you're interested in a headshot consultation, or a full business makeover for 2015, contact Marianne at bizpresence.gmail.com

 Additional Resources & Webinars

Topics: career, social media

How to Get Started with Social Media for Business? Here's Your Super Sensible Checklist

Posted by Pierre Khawand on Thu, Nov 14, 2013 @ 03:30 PM

We just love this shareable, printable, and refreshingly sensible "Social Media Checklist for Business" infographic from The Whole Brain Group.

Managing social media for your business, brand, or organization can seem like an overwhelming task, but it doesn't have to be.

You can make even more sense of social media at our brand new Social Media Academy, featuring 14 different online social media classes! Our hour-long webinars will teach you everything you need to know about Twitter, LinkedIn, Facebook, Pinterest, Social Media Marketing, Personal Branding, Social Media Tools, and more.

Click now to view our schedule and class descriptions.

WBG Sensible SocialMediaChecklist v2.0 Sensible Social Media Checklist for Business v.2.0 [INFOGRAPHIC]

Topics: social media marketing, social media, business results, webinars

Google+ and Facebook in the Workplace! 3-min CBS Money Watch video

Posted by Pierre Khawand on Sat, Nov 19, 2011 @ 04:59 PM


Google+ and Facebook in the WorkplaceIn this video session at CBS Money Watch, we got to work at the whiteboard and discuss Google+ and Facebook and their usage in the workplace. As you know, I spend a lot of time researching and working with productivity tools, and tools impacting productivity, like the social media platforms. Naturally, I’ve played around with Google+, the new kid on the block. So in this white-boarding session, I got to discuss some of the key difference between Google+ and Facebook and the potential impact that these differences have in the workplace. Most importantly, I pointed out that neither Google+ nor Facebook are truly for the workplace. They are still public platforms and not appropriate for sharing internal information. I predicted that at some point, it is conceivable that an internal version of Google+ might be offered as part of Google Apps (however the recent release of Google+ in Google Apps was just the public Google+ that we all know—so we are not there yet!).

Watch the Google+ and Facebook in the Workplace video (3 min)

Additional Resources

Our tech blogger Steve Loosley has written dozenz of articles about Google+ and the Google technologies recently. Here are a few highlights:

Topics: Google+, social media, productivity

Google+, the end of Twitter, and the rise of Facebook

Posted by Pierre Khawand on Mon, Aug 29, 2011 @ 04:00 AM

Guest blog article written by Steve Loosley, Tech Blogger

Given that social media's history spans less than a decade, it's a fool's errand to predict what social media will look like in 10 years, let alone in 10 days. Bear with me as I play the fool. 

What does the future hold for Google+, Twitter, and Facebook? 

In the short term, expect Google+ and Facebook to match each other feature for feature. 

Google Plus recently unveiled games. You'll still have to use Facebook to play FarmVille or CityVille, but at G+ you can play Angry Birds or Zynga Poker. 

Soon, Google will begin offering business accounts similar to Facebook's. Currently, only individuals can configure G+ profiles. In the near future, businesses and brands will have Google+ accounts and profiles. 

Google+ will soon enjoy tighter integration with other Google products, from Search to Gmail. The Google interface will provide a seamless experience as users move between Gmail, G+, Calendar, and so forth.

Expect the notification bar to be extended to all products. You will receive notifications for Gmail, G+ events, calendar actions, and shared Google Docs. Also, expect that you will be able to interact with your notification stream without changing tabs. 

Finally, look for Google to "socialize" all of its products, including docs and email. Email is dead. We will increasingly share and interact dynamically, especially within our work communities. Google Apps users will use G+ to share information within their workgroups, not Gmail. (More about this in our next post.) 

Facebook recently updated its privacy settings to match Google's. You can bet that Facebook is working night-and-day with Microsoft's Skype to offer integrated, multi-user video collaboration like G+ Hangouts. 

Expect Facebook to implement a more selective, circle-like way to share information. "Circles" are a must for Facebook, since it's the one feature that sharply differentiates Google+ from Facebook

Facebook will respond to Google's tight integration by offering all of Google's services, including Search and Gmail. That's right: Facebook will enter search. Look for Facebook to introduce a more robust email interface and to offer more and more Google-like services and apps

Facebook's mobile client will also be extended to match Google's unified experience, especially on the Mac iOS platform. Your iPhone's email, calendar, and notes apps will all be synced with your Facebook account. 

Lastly, Facebook will further postpone its IPO until its feature set, including search, is on par with Google's. 

Twitter will continue to enjoy a loyal following, but by any metric — user-base, active users, tweets, or time — Twitter will remain a niche player with a limited, if not shrinking, user base.

Twitter will differentiate its product from Facebook and G+ by focusing on what it does best, namely, offering organic, real-time current-event reporting, commentary, and discussion. 

Lastly, Twitter's revenues will wane. It's new "promoted tweets" business model is inherently flawed — Who, for example, searches for "Ford" on Twitter when shopping for a new car? Look for an IPO within the next 24 months, but don't expect the offering price to match it's recent $US 8 billion valuation. 

What does all of this mean? Will one site win?

Nope. The odds are zero that one social media site will win. Social media sites are communities, and different sites attract different cultures. One site cannot be all things to all people. 

As simple as G+ is to the predominantly male, techie, early adopters, G+ is anything but simple for most users. The "circle" metaphor is confusing. Techies like messing and tinkering with stuff. Non-techies want to use stuff. For most, there is no reason to leave Facebook and learn another service.

Arguably, Google+ will continue to enjoy strong acceptance with the tech crowd, and longer term, G+ will find growth among Google Apps users. G+ will revolutionize how Google Apps users share information within corporate environments. And, G+ will also gain traction in education, where circles and hangouts can bring educators and students together virtually. 

Facebook, however, will remain king. It's dead simple to use. You can teach your parents how to use Facebook in one or two sessions. More importantly, with its 650 million users — 300 times that of Google+ — if you want to share with your friends, most likely your friends are on Facebook

Summing up, Google+ will make Facebook stronger and more robust. Facebook will match Google across all of its products, including circles, email, and search — Yes, Facebook will assuredly enter the search business! Twitter, a strong niche player, will disappoint its investors. 

What do you think? What does the future hold for social media? 

It's your turn. Go ahead, call me a fool! What do you think?

If you would like an invitation to join G+, please leave a comment below, note your interest, and we’ll do our best to make sure that you receive an invitation email as soon as possible.

Additional Resources

Google+ Project Website 

Accomplishing More With Social Media Webinar Series: 9/19, 9/26 (12:00 to 1:30 pm Pacific Time)

LinkedIn for Sales Professionals! Webinar: 8/5 and 10/14 (9:30 am to 11:00 am Pacific Time) 

Topics: twitter, Google+, social media, Technology

Study: Will You Abandon Facebook in Favor of Google+? by Brian Solis; summary+commentary by Pierre Khawand

Posted by Pierre Khawand on Fri, Aug 26, 2011 @ 06:00 AM

Haven't heard about our summary+commentary (s+c*d) format? Learn more!

Summary

abandon facebook brian solisBrian Solis poses the above question to get us to reflect on the strengths and weaknesses of each social media platform, and on how we would allocate our time on these platforms--hoping that this exercise will lead to finding the optimum balance. About 2000 participants voted and the results are shown in the graph on the left.

Brian points out that Google+ reached 25M users in less then a month (took 3 years for Twitter and Facebook), and he shows very informative graphs segmenting these users by country, by age, and by gender. US is leading the pack and so are males ages 25 to 34. Brian concludes though that Just like the traditional TV networks co-existed and continued to attract people through different content, this will be true for social networks.  Read Brian's article in full!

Commentary

I was delighted to learn that Brian's intent was to get us to reflect on how we use social media. This is something that we don't do often enough. In terms of the platforms, I believe that Google+ has addressed many of the shortcomings of the earlier platforms and is going to reap the benefits. However, it won't be too long before Facebook and others respond. This means improved privacy and features to all!

Discussion

Where are you on this issue? Will the circles of Google+ lure you away from Facebook or not? Or maybe you haven't even ventured into Google+ or not even into social media? And why or why not?

Topics: summary-plus-commentary, Google+, social media

Google+ Facebook, and Twitter: which is best?

Posted by Pierre Khawand on Thu, Aug 25, 2011 @ 04:00 AM

Guest blog article written by Steve Loosley, Tech Blogger

In a recent post about Google+, one person astutely wondered, 

How are people feeling about Facebook vs. Google+? I have both but am not completely sure Google+ is better. 

This is a great question! 

Is Google+ better than Facebook? Twitter? 

Let's begin by asking, What is the difference between Google+, Facebook, and Twitter? 

Google+ has the potential to replace most, if not all, of the services that you currently use to share information. 

Rather than send email, use G+ to share your thoughts with only one person. Rather than post to a blog, use G+ and make your thoughts public. Rather than tweet, use G+ to share your 140 characters with everyone.

Use Google + to share indiscriminately with a large circle of "friends," and you’re back to Facebook.

Share discriminately with a select circle of associates, rather than send a bulk-email, use a listserv, or configure an invitation service. Share with yourself, rather than opening a journal. Share photos with your family, rather than uploading to a third-party photo-sharing service.

Google+ is highly configurable and potentially replaces a wide range of services — email, Facebook, Twitter, blogs, invites, listserv, and photo-sharing. As one well-known blogger explains, “You simply say what you have to say, then decide who you’re going to say it to.”

But, does this mean that Google+ is better than Facebook and Twitter?  

Absolutely not! No. 

If I want to share information with my sister and her family, then I better go to Facebook. They don't use G+. If I want to view my daughter's pictures from her summer internship, I know that I better coax her to share a Facebook link. All of her friends are on Facebook.

If I want to track a current event in real-time, such as the recent events in London, then I better turn to Twitter. If I want to share something with my dad, I better use email. 

In general, I better choose the communication tool — G+, Facebook, Twitter, email, blog, and so forth — that best suits my audience and purpose. 

What do you think? Which social-media site best suits your needs? Why? 

Please share your thoughts in the comments below!

If you would like an invitation to join G+, please leave a comment below, note your interest, and we’ll do our best to make sure that you receive an invitation email as soon as possible.

Additional Resources

Google+ Project Website 

Accomplishing More With Social Media Webinar Series: 9/19, 9/26 (12:00 to 1:30 pm Pacific Time)

LinkedIn for Sales Professionals! Webinar: 8/5 and 10/14 (9:30 am to 11:00 am Pacific Time) 

Topics: twitter, Google+, social media, Technology

Google+ Putting it to work

Posted by Pierre Khawand on Mon, Aug 22, 2011 @ 04:00 AM

Guest blog article written by Steve Loosley, Tech Blogger

Google+ is about sharing on the web, just as we do in real life. Today, I want to help you put G+ to work. Let's explore ways in which you can leverage G+. 

Organize an evening with friends. Share your plans with specific friends — location, time, and details. Your friends can interact with each other in the Comments section in real time. Rather than exchanging countless emails and text messages, Google+ can streamline your planning.

Publicize an event. Share an event, whether a guest speaker or even a committee meeting with your audience. Allow others to comment on the details. You might even negotiate the meeting agenda.

Write a blog. Leverage your stream to promote your interests and passions. Make your posts public so that anyone can read them. Allow others to interact and comment; make yourself available to your readers. G+ is flattening the world by dramatically facilitating the exchange of information between and within all cultures and social groups.

Write a micro-blog. Rather than a traditional blog, like the previous suggestion, keep your sharing short and simple, Twitter-style. Make your point in a few characters, and share it with the world.

Get feedback about a product or project. G+ developers are showing us how to interact directly with end-users. They get immediate feedback on feature sets, and occasionally, they invite users to Hangouts to gather ideas.

Hold office hours. University professors are already planning to use Hangouts in lieu of traditional office hours. Organize Hangout help and review sessions.

Meet with your book club. Why drive 30 minutes to meet and discuss this month’s book. Organize a Hangout and share on the web. Additionally, each week pick someone to write and share thoughts about the reading, and encourage others to reflect in the Comments.

Get advice. Where should we have dinner? Where should we visit? What should we wear? How do I do Calculus? Share your question, and brace yourself for a flood of advice

The ways in which to use G+ are unlimited. We've only scratched the surface.

How do you use Google+? Please share your experiences in the comments below.

If you would like an invitation to join G+, please leave a comment below, note your interest, and we’ll do our best to make sure that you receive an invitation email as soon as possible.

Additional Resources

Google+ Project Website 

Google+ Support Site 

Accomplishing More With Social Media Webinar Series: 9/19, 9/26 (12:00 to 1:30 pm Pacific Time)

LinkedIn for Sales Professionals! Webinar: 8/5 and 10/14 (9:30 am to 11:00 am Pacific Time) 

Topics: Google+, social media, Technology

Google+ We'll help you configure Notifications

Posted by Pierre Khawand on Wed, Aug 17, 2011 @ 04:00 AM

Guest blog article written by Steve Loosley, Tech Blogger

When others share with you, you want to know about it, but notifications can be disruptive. Fortunately, Google+ allows us to customize notifications.

Let’s set-up your notification preferences.

Click the small sprocket or gear icon in the upper right corner of your G+ screen. In the drop-down box, click Google+ settings

g privacy 1

 

You will land on a page that allows you to set your delivery or notification preferences. You can receive notifications by (1) email; (2) SMS text messages; and (3) in the Google+ bar.

G+ allows you to customize numerous events, such as when you’re tagged in a photo, have a post shared with you, or are added to a circle. G+ even provides for notices when others comment about you in photos.

As you can see in the screenshot below, I turned off all of the notifications except “Shares a post directly with me.” A direct share is similar to an email, so I want to make sure that I do not overlook something shared only with me. 

g notifications

Even though I have most notifications turned off, the Google+ bar still notifies me about all events. The Google+ bar is the black bar at the top of your web browser. On the far right, you will see your name, followed by a small box with a number. The box turns red when you have unread notifications.

g notifications 3 

Click the notification box, even if it’s grayed out with the number 0, indicating that you have no unread notifications. A live screen will drop down with a list of your notifications. You can navigate through this list and even comment, just as you would in your main web browser.

g notifications 4

Google+ enables you to tailor notifications, and from the G+ toolbar, you can interact with your stream quickly and efficiently.

If you would like an invitation to join G+, please leave a comment below, note your interest, and we’ll do our best to make sure that you receive an invitation email as soon as possible.

Additional Resources

Google+ Project Website 

Google+ Help Articles on Notifications 

Accomplishing More With Social Media Webinar Series: 9/19, 9/26 (12:00 to 1:30 pm Pacific Time)

LinkedIn for Sales Professionals! Webinar: 8/5 and 10/14 (9:30 am to 11:00 am Pacific Time) 

Topics: Google+, social media, Technology

Google+ Learn how to configure your Privacy Settings

Posted by Pierre Khawand on Mon, Aug 15, 2011 @ 04:00 AM

Guest blog article written by Steve Loosley, Tech Blogger

Google+ allows you to selectively share information on the web, much like you share information in life. Just as you are careful about what you share with others, G+ allows you to do the same by customizing your privacy preferences.

Today, let’s configure your privacy settings.

Click the small sprocket or gear icon in the upper right corner of your G+ screen. In the drop-down box, click Google+ settings

g privacy 1

 

You will land on a page that allows you to set many features. Click on the link in the upper left, Profile and privacy.

g privacy 2

Read through the numerous options that allow you to control what you share and with whom you share it. Today, I want to highlight two, Public profile information and See how your profile appears to other users.

Your Google Profile is a public web page that tells about you. To modify your settings, click on the gray box, Edit visibility on profile

g privacy 4

Your Profile page will open in the edit mode. Click on a box; for example, click on the Introduction. A window will pop-up, and a small box will allow you to customize who can see this information.

g privacy 5

Each section in your Profile can be customized. You can make it public to everyone, limit it to your circles, or even customize the visibility.

G+ makes it easy to check your settings.

Return to “Google+ settings” (see above), click “Profile and privacy,” and look for the box, See how your profile appears to other users. Enter someone’s name or email address in the box and click Preview. Your Profile will appear just as if you were that person.

g privacy 3

Terrific work! You are well on your way to leveraging the power of Google Plus. 

If you would like an invitation to join G+, please leave a comment below, note your interest, and we’ll do our best to make sure that you receive an invitation email as soon as possible.

Additional Resources

Google+ Project Website 

Google+ Help Articles on Privacy Settings

Accomplishing More With Social Media Webinar Series: 9/19, 9/26 (12:00 to 1:30 pm Pacific Time)

LinkedIn for Sales Professionals! Webinar: 8/5 and 10/14 (9:30 am to 11:00 am Pacific Time) 

Topics: Google+, social media, Technology

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