This session is available as an online webinar series (2 x 90-minute webinars) or an onsite session at your organization. See the upcoming public webinar series dates on the right and join us soon!
Who should attend
The workshop is designed for business professionals who want to take their writing to the next level with creative writing techniques. This workshop is especially helpful for bloggers, marketing and public relations professionals, account executives, and speech writers.
What your will learn
The workshop teaches you how to use creative techniques in all your business writing projects. You’ll learn techniques that make your blog posts and Web copy, newsletters and marketing materials exciting to write—and read. That means your readers will want to read your writing and will be more likely to respond the way you need.
Here are some of the key topics and techniques that are covered
- Brainstorming.
- Benefits vs features.
- Observation and eavesdropping.
- The power of questions.
- Deconstruction of great writing.
- Storytelling.
- Fun tricks and mind games.
- Build a reference library.
- More tricks of the trade.
About the presenter
Lynda McDaniel, founder and director of the Association for Creative Business Writing based in the East Bay, California, has coached hundreds of executives, managers, and employees to write with confidence and style at Microsoft, Key Bank, The Boeing Company, YMCA, U.S. Small Business Administration, City of Seattle, and University of Washington. Her long career as a journalist includes feature articles for magazines and newspapers such as Southern Living, Country Living, Yoga Journal, Associations Now, Restaurants USA, American Cinematographer, Atlanta Journal & Constitution, Charlotte Observer, and Seattle Post-Intelligencer. Online credits include guideposts.com, beliefnet.com, and washingtonpost.com.