This session is available as an online webinar (90-minute webinar) or an on-site session at your organization. Please contact us to request scheduling.
Who should attend?
The workshop is designed for all business professionals who write e-mail on the job and who want to achieve outstanding results. The workshop teaches you how to jump-start your writing, write attention-grabbing subject lines so your e-mails get opened, plan and organize content so you get the results you want (without two or three e-mails to clarify), and edit for more polish and pizzazz.
Here are some of the key topics and techniques that are covered
- Jump-start your writing
- Plan and organize your message
- Write an attention-getting subject line
- Say hello—and goodbye
- Use the most appropriate tone and style
- Make it easy on the eye
- End with impact
- Edit and proofread
- Avoid the most common pet peeves
- Know when not to send an e-mail
About the presenter
Lynda McDaniel, founder and director of the Association for Creative Business Writing based in the East Bay, California, has coached hundreds of executives, managers, and employees to write with confidence and style at Microsoft, Key Bank, The Boeing Company, YMCA, U.S. Small Business Administration, City of Seattle, and University of Washington. Her long career as a journalist includes feature articles for magazines and newspapers such as Southern Living, Country Living, Yoga Journal, Associations Now, Restaurants USA, American Cinematographer, Atlanta Journal & Constitution, Charlotte Observer, and Seattle Post-Intelligencer. Online credits include guideposts.com, beliefnet.com, and washingtonpost.com.