This session is available as an online webinar series (2 x 90-minute webinars) or an onsite session at your organization. See the upcoming public webinar series dates on the right and join us soon!
Who should attend?
Every day, more of us realize the strategic importance of developing outstanding marketing materials—both offline and online. Whether you’re an accidental or emerging writer or a seasoned wordsmith, this webinar will help you create materials that are tailored to your mission and market.
The webinar is designed for nonprofit, green business, or other community-minded professionals who use their writing (offline or online) to promote social change. If you are responsible for crafting or editing marketing material that will answer the question, “What’s In It for Me & Us?” then this webinar is for you!
Here are some of the key topics and techniques that are covered
- The ABCs of copywriting, including understanding and advancing your “brand," focusing on your intended readers and their needs, and emphasizing the benefits you offer
- Spotlighting your mission repeatedly
- Maximizing your collaborations
- Reflecting your true numbers
- Connecting on a person-to-person level
- Sharing stories
- Writing with reader diversity in mind
- Beginnings and endings
- Opportunities to get hands-on practice with your own marketing materials
- What to look for when editing your piece, and how to give constructive feedback to your colleagues
(This highly interactive and practical webinar is based on the 2011 book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact, which is available to webinar participants at a discount).
About the presenter
Dalya Massachi, M.A., a lifelong writer, published her first Letter to the Editor in her hometown newspaper before she was even a teenager. Now founder of Writing for Community Success, she specializes in helping community-minded professionals advance their work through outstanding written materials – online and offline. Dalya has worked with socially responsible organizations for nearly 20 years, as a trainer, writing coach, grantwriter, executive director, journalist, and organizer. Her 2011 book is entitled, "Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” Her website, free tip sheets, and e-newsletter are at: www.dfmassachi.net.