--- title: "Lunch and Learn Webinar: The Power of Three—How to Distill Your Message to Its Essence" description: "Complimentary Lunch & Learn Webinar: The Power of Three—How to Distill Your Message to Its Essence Thursday, May 2, 2013 from 12:00-12:40 PM Pac" image: https://www.people-onthego.com/hs-fs/file-27126799-jpg/images/cliff_atkinson_100x100.jpg --- - [Home](https://www.people-onthego.com/) - [Contact Us](https://www.people-onthego.com/company/) - [Blog](https://www.people-onthego.com/blog/) [![pog_logo_on_white_tall](https://www.people-onthego.com/hs-fs/file-2213160099-jpg/people-onthego/pog_logo_on_white_tall.jpg)](https://www.people-onthego.com/) ![Free Webinars](https://www.people-onthego.com/hs-fs/file-15411125-jpg/Top%20pictures/pog_top_5.jpg) ### Subscribe to mailing list ### The Perfect 15-Minute Day Method is here! 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But how, exactly, do you do that in the middle of a busy and overwhelming day? In this webinar you’ll explore a range of techniques to transform your own message from confusing to clear. You’ll explore why distilling your message is so important, and a range of techniques you can use to simplify your message. #### Key takeaways 1. Know why it is important to distill 2. Familiarize yourself with a range of simplifying techniques 3. Distill your ideas to 3 main points and link them with a story structure #### About the presenter Cliff Atkinson is an acclaimed writer, popular keynote speaker, and an independent consultant to leading attorneys and Fortune 500 companies. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation's first Vioxx trial in 2005, which Fortune magazine called "frighteningly powerful." Cliff's bestselling book, *Beyond Bullet Points* (published by Microsoft Press), was named a Best Book of 2007 by the editors of Amazon.com, and has been published in three editions and translated into a dozen languages including Chinese, Korean, and Russian. The book expands on a communications approach he has taught internationally at top law firms, government agencies, business schools and corporations, including Sony, Toyota, Del Monte, Nestlé, Nokia, Deloitte, BBDO, The NPD Group, Ipsos, Facebook, Amgen, Bristol-Myers Squibb, Intel, Microsoft, GE, the American Bar Association and the United Nations International Criminal Tribunal. Cliff's work has been featured in the* New York Times*, *Los Angeles Times*, *Wall Street Journal*, and Fox News. 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