Complimentary Lunch & Learn Webinar: The Social Media ROI RoadMap
Thursday, October 14, 2010 12:00 PM - 12:45 PM Pacific Time
Space is limited
Reserve your Webinar Seat Now!
Today’s buzz is around social media: how social media tools and strategies will help you build community as well as recruit, serve and manage customers, and spread the word in a cost-effective, targeted manner. Whether you’re B2B or B2C, small start-up or a big company looking for more engagement with customers and prospects, this session can help you to build a Social Media ROI Roadmap for your company, and show you how to reach customers through social media and save considerable time and money.
You will learn:
- How to determine your objectives
- What analytic tools to use
- How to determine budget and resources
- What to measure
- How other companies are measuring ROI
About the presenter: Susan Brown for Brown & Associates is a marketing innovator who has been involved with social solutions since its emergence, and witnessed and drove its increasing adoption for companies large and small!
Hope you will be able to join us!
PS: Join our Accomplishing more with less group on Facebook to view recordings of previous sessions and become part of the Accomplishing more with less learning community.


The ability to multitask has become a prominent job requirement highlighted by many employers. In this talk, Dr. Dawna Ballard will invite you to consider multiple, less often explored, aspects of this ever-increasing practice and its role in our personal and professional task accomplishment. Based on over fifteen years of research on the topic, she will address:
Business writing is in crisis. Thirty percent of all correspondence is sent to clarify previous correspondence. One-third of today’s workforce can’t meet the minimum writing requirements for their jobs. As a result, we’re wasting time, losing money, and missing opportunities to innovate and excel.
Sean Murphy, CEO at SKMurphy, Inc. will outline important ways to monitor information about your business and industry on the web. The web has become the primary medium of business communication and information gathering: it is imperative that you learn to monitor new developments and relevant events for your job or business. We will explore a range of tools and time saving tips to keep abreast within your industry of clients, competitors, and relevant developments. This session will explore:
Think about the best panel discussion you've ever attended. It likely combined fascinating discussion, fresh insights and smart tips. No doubt, the moderator made it look easy.
After having heard Jenny Blake (Gen Y), Adam Christensen (Gen X), Peggy Wolf (Baby Boomer), and Bill Denyer (Senior) talk about the generational issues in the workplace (sessions recordings are at the
There are 76 million Baby Boomers who could leave the workplace over the next several years. There are far fewer Gen X people and that gap could lead to "brain drain."
Today’s employees expect something different. They want it now and they want it from you. You are up against the wall with less time and limited resources. You can’t wait for your whole organization to change. You can have more impact now. How you think, what you share, and how you help others share their thinking will change everything.
During this session you will learn the basics of trademarks, service marks and trade dress. We will discuss the process involved in choosing and clearing your brand before you adopt it in order to minimize the risks of infringing the brands of others. You will also learn how to establish, maintain and develop your brand into a valuable asset that you can sell or license to create income streams. The use of brands on social and professional internet media outlets also presents challenges and potential pitfalls for the unwary which we will discuss to provide you with a general understanding of the relevant issues. 


