--- title: "Lunch & Learn Webinar: Writing to Make a Difference--Fundraising & Marketing Materials that Get Results" description: Complimentary Lunch Learn Webinar Writing to Make a Difference--Fundraising Marketing Materials to Get Results Thursday April 14 2011 12:00 PM image: https://www.people-onthego.com/hs-fs/file-15430724-jpg/images/dalya_massachi_100x100.jpg --- - [Home](https://www.people-onthego.com/) - [Contact Us](https://www.people-onthego.com/company/) - [Blog](https://www.people-onthego.com/blog/) [![pog_logo_on_white_tall](https://www.people-onthego.com/hs-fs/file-2213160099-jpg/people-onthego/pog_logo_on_white_tall.jpg)](https://www.people-onthego.com/) ![Free Webinars](https://www.people-onthego.com/hs-fs/file-15411125-jpg/Top%20pictures/pog_top_5.jpg) ### Subscribe to mailing list ### The Perfect 15-Minute Day Method is here! 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Effective writing is clear, concise, and engaging -- and prompts your readers’ critical thinking and action. It also leaves them wanting more. But how can you make sure that your words “land” as you intend? Wouldn’t you like some strategic tools to help you write more efficiently, creatively, and confidently? Join us as we explore how to plan, draft, and edit polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with at least 3 practical tips to begin using immediately. This highly interactive and practical workshop draws on the new book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” ## Key Takeaways - The ABC’s of copywriting, including understanding and advancing your “brand”, understanding your intended readers and their needs, and focusing on the benefits you offer - The top 3 characteristics of effective writing and how to apply them - What to look for when editing your piece, and how to give constructive feedback to others (including a checklist to take back to the office with you!) About the presenter: Dalya F. Massachi specializes in helping community-minded professionals advance their missions through outstanding fundraising and marketing materials – online and offline. A lifelong writer, Dalya’s first letter to the editor was published in her hometown newspaper before she was even a teenager. Hope you will be able to join us! 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