Lunch & Learn Webinar - How to Use Design Thinking to Create an Innovation Company Culture
Thursday, February 6, 2014 from 12:00-12:40 PM Pacific Time
Space is limited.
Need to find innovative solutions for your everyday challenges, or develop new opportunities that really meet the needs of your users and customers? Want to create and nurture an innovative culture in your group or in your organization?
More than ever before, innovation is necessary in every aspect of business. That is the key sentiment shared by CEOs from all major companies and organizations.
Accelerated by the spectacular rise of Apple and IDEO, Design Thinking has emerged as one of the key approaches better suited for dealing with the increasing pressures for innovation faced by so many firms and their managers than business’ traditional analytic methods. Design Thinking is a human-centered, prototype-driven process for innovation that can be applied to products, services, experiences, and business models.
The webinar will give participants a glimpse into design thinking and offer this methodology as a unique approach that will enhance their ability to drive innovation across their teams and organization.
An overview of Design Thinking as an innovation strategy
Examples that demonstrate the power of human-centered innovation
Eight concrete steps that participants can implement to improve innovation in their work
Recommended resources and events
About the presenters
Reinhold Steinbeck is a design innovation consultant, educator and researcher impacting the business, education, public and social enterprise sectors via design thinking. He has worked in Silicon Valley in leading positions in the field of technology, education, and design for over 20 years, including the Stanford Center for Innovations in Learning and the Advanced Technology Group at Apple Computer. Most recently, Reinhold was a Visiting Professor at the University of São Paulo where he started and directed the Laboratório de Design, Inovação e Criatividade (d-USPLeste). Reinhold is Co-Founder and Partner of IntoActions, a Design Innovation Consultancy.
Edgard Stuber is an innovation specialist. He has over 30 years of experience working as senior executive in the areas of research and development, marketing, sales, strategic planning and innovation with multinational companies in the automotive parts industry and machinery sector. He is an Adjunct Professor at the Universidade do Vale do Rio dos Sinos (Unisinos) in Porto Alegre, Brazil, and frequently lectures on innovation and design thinking. He is trained as an engineer and holds an MBA as well as a Master in Design. Edgard is Co-Founder and Partner of IntoActions, a Design Innovation Consultancy.