Whehter your are delivering online courses as part of a corporate training program, a keynote speech at a virtual conference, or marketing and sales webinars to promote your products and services, here are some pointers for making your webinar successful:
Starting with some simple but important logistics
- Provide a support number, especially for 1st time users
- Provide a backup plan, like a recorded version
- If more than 10 or 15 participants, put people on mute
- Use the "raise their hand" and/or "chat/question" panels to manage interactions
- If you can, have a moderator (other than you) monitor/handle the audience questions
Remember that "Content is Still King"
- Content is still king, nothing will make up for mediocre content
- Live demos are much better than static slides
- Visuals like images and charts are far better than just text
- Let the session tell a story, and create some suspense whatever the topic is
- Include some polls, get some interaction going
- Make it short & sweet, 45 minute to 1 hour
- Include a short break if longer than 1 hour
- Talk with a smile and with energy, like it is the most exciting content and it is the first time you deliver it
And after the Webinar
- Get immediate feedback via web survey, or else you might never get it
- Follow-up, follow-up, follow-up!
- Adjust and do it again!