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The Results Curve: How to Manage Focused and Collaborative Time

Less-Is-More Blog by Pierre Khawand

"Do you have any pointers for making a Webinar successful" asked Gerry

Posted by Pierre Khawand on Sat, Oct 17, 2009 @ 05:25 AM

Whehter your are delivering online courses as part of a corporate training program, a keynote speech at a virtual conference, or marketing and sales webinars to promote your products and services, here are some pointers for making your webinar successful:

Starting with some simple but important logistics

  • Provide a support number, especially for 1st time users
  • Provide a backup plan, like a recorded version
  • If more than 10 or 15 participants, put people on mute
  • Use the "raise their hand" and/or "chat/question" panels to manage interactions
  • If you can, have a moderator (other than you) monitor/handle the audience questions

Remember that "Content is Still King"

  • Content is still king, nothing will make up for mediocre content
  • Live demos are much better than static slides
  • Visuals like images and charts are far better than just text
  • Let the session tell a story, and create some suspense whatever the topic is
  • Include some polls, get some interaction going
  • Make it short & sweet, 45 minute to 1 hour
  • Include a short break if longer than 1 hour
  • Talk with a smile and with energy, like it is the most exciting content and it is the first time you deliver it

And after the Webinar

  • Get immediate feedback via web survey, or else you might never get it
  • Follow-up, follow-up, follow-up!
  • Adjust and do it again!

Happy Webinar-ing!

Topics: webinars, corporate training