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Less-Is-More Blog by Pierre Khawand

Creative Business Writing Is Practical, by Lynda McDaniel

Posted by Pierre Khawand on Thu, Jun 23, 2011 @ 04:00 PM

Guest blog article written by Lynda McDaniel, Founder and Director of the Association for Creative Business Writing

creativityLately, I’ve talked to several people who told me that creative business writing isn’t really practical. Somehow the word creative makes them think it’s silly or frilly or not really useful.

Not so. Creative business writing is more effective because:

  • People will read (i.e., finish reading) what you write.
  • Creative business writing engages them.
  • Readers who are both mentally and emotionally involved are more likely to buy and/or buy in.

Here are three creative tips to get you started:

Creative Business Writing Tip #1: Similes.  Similes help your readers immediately grasp your point because you compare your topic to something already familiar to them. The office was as quiet as Wrigley Field in January.
Our program works like a bustling cafeteria.

Creative Business Writing Tip #2: Alliteration. Webster’s defines alliteration as: “Repetition of an initial sound, usually of a consonant or cluster, in two or more words of a phrase.” Why bother?  Alliteration is memorable. There’s a reason the Better Business Bureau chose that name.

Creative Business Writing Tip #3: Dialogue.
Dialogue breaks up copy, adds white space, and brings live voices into dense material.

When you add creative techniques to your business writing, you’ll stand out and get the attention you deserve.

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Topics: business writing