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Less-Is-More Blog by Pierre Khawand

Email is dead!

Posted by Pierre Khawand on Wed, Aug 31, 2011 @ 04:00 AM

Guest blog article written by Steve Loosley, Tech Blogger

Do you receive hundreds, if not thousands, of emails each day? I’ve got good news. Help is on the way!

Email: the old way of sharing

Every morning your inbox is full. 

  • Many messages have no significance, so you delete, delete, delete, and occasionally archive. 
  • Some messages are of interest, so you sort through reply-all after reply-all, wondering if these people bother to read each other’s comments. 
  • A few messages are addressed to you alone. Some you share with others to get their input, and some are private, for your eyeballs only. 

You know the routine: it’s slow, tedious, and laborious. It’s what we’ve come to call work. And, work it is. 

Email is dead.

We have no use for email! We have a completely new way of sharing information.

Google+: the new way of sharing 

Imagine if email was “socialized” and “integrated.”

Imagine if you could rank, comment, and reply to the comments of others, all in real time.

Imagine if you could conduct surveys and gather feedback, whether internally or externally, without sorting through email after email.

Imagine if you only had to check one inbox, not three or four — not Gmail, Twitter, Facebook, blogs, and RSS, but one inbox. 

You can quit imagining!

Google Plus socializes email and integrates everything into one inbox, what Pierre Khawand calls The New New Inbox.

Let’s illustrate the power of G+ by studying a piece shared by +Mark Striebeck, the Gmail frontend and development manager. Notice that the piece is 

  • Socialized internally with the Gmail team and externally with the Public Circle.
  • Socialized through the +1 Button, a reader approval ranking.
  • Socialized through Sharing, where readers share the piece with others.
  • Socialized through Comments, where readers interact with one another and with Mark. 

g social

In the old email era, Mark would have (a) emailed the Gmail team; (b) emailed all Google employees internally (c) written a blog; (d) tweeted that he had written the blog; (e) subscribed to the blog comments; (f) posted on his personal Facebook wall; (g) posted on the Gmail Facebook wall, if they had one; and (h) worked late into the night as his Gmail inbox overflowed. 

Google Plus integrates your "email" into one inbox, the New New Inbox. G+ streamlines and overhauls how we share information personally and corporately. 

Email is dead.

What do you think? Can Google+ socialize and integrate your email, even at work? 

If you would like an invitation to join G+, please leave a comment below, note your interest, and we’ll do our best to make sure that you receive an invitation email as soon as possible.

Additional Resources

Google+ Project Website 

Accomplishing More With Social Media Webinar Series: 9/19, 9/26 (12:00 to 1:30 pm Pacific Time)

LinkedIn for Sales Professionals! Webinar: 8/5 and 10/14 (9:30 am to 11:00 am Pacific Time) 

Topics: Google+, Technology