Silicon Valley's abundant landscape of innovation is difficult to duplicate. Many outside companies have tried to "clone that magic mix of what makes Silicon Valley," says Reinhold Steinbeck in his 2011 TEDxTalk, and he thinks they haven't been able to accomplish it.
Why is this?
One of the reasons, he says, is the learning taking place in local institutions, like Stanford, and how this connects with the many corporations and startups that call Silicon Valley home. It's this "innovative approach to teaching and learning," Steinbeck says, that gives the Valley its leading edge.
Steinbeck is no stranger to the fertile ground of innovation in Silicon Valley, having worked in the area for over 20 years, including at Apple in their Advanced Technology Group and at the Stanford Center for Innovations in Learning. He'll be presenting with his colleage and innovation specialist, Edgard Stuber, at People-OnTheGo's free webinar, Thursday, February 6 at noon PT: How to Use Design Thinking to Create an Innovation Company Culture.
Watch Reinhold Steinbeck's TEDxTalk below (note: presentation is in English.)