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Less-Is-More Blog by Pierre Khawand

Study: Will You Abandon Facebook in Favor of Google+? by Brian Solis; summary+commentary by Pierre Khawand

Posted by Pierre Khawand on Fri, Aug 26, 2011 @ 06:00 AM

Haven't heard about our summary+commentary (s+c*d) format? Learn more!


abandon facebook brian solisBrian Solis poses the above question to get us to reflect on the strengths and weaknesses of each social media platform, and on how we would allocate our time on these platforms--hoping that this exercise will lead to finding the optimum balance. About 2000 participants voted and the results are shown in the graph on the left.

Brian points out that Google+ reached 25M users in less then a month (took 3 years for Twitter and Facebook), and he shows very informative graphs segmenting these users by country, by age, and by gender. US is leading the pack and so are males ages 25 to 34. Brian concludes though that Just like the traditional TV networks co-existed and continued to attract people through different content, this will be true for social networks.  Read Brian's article in full!


I was delighted to learn that Brian's intent was to get us to reflect on how we use social media. This is something that we don't do often enough. In terms of the platforms, I believe that Google+ has addressed many of the shortcomings of the earlier platforms and is going to reap the benefits. However, it won't be too long before Facebook and others respond. This means improved privacy and features to all!


Where are you on this issue? Will the circles of Google+ lure you away from Facebook or not? Or maybe you haven't even ventured into Google+ or not even into social media? And why or why not?

Topics: summary-plus-commentary, Google+, social media