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Less-Is-More Blog by Pierre Khawand

Transform Your Message From Confusing to Clear with Storytelling (VIDEO & 5 Quick Tips)

Posted by Pierre Khawand on Fri, Apr 26, 2013 @ 07:16 PM

Don't miss our free Lunch & Learn Webinar, The Power of Three—How to Distill Your Message to Its Essence with acclaimed author of Beyond Bullet Points, Cliff Atkinson, on Thursday, May 2 at noon PT. Register now for the complimentary webinar!

The Art of Storytelling at a Glance:

  1. Be authentic.

  2. Know your audience. Be interested in them, rather than just focusing on being interesting

  3. Have a clear goal.

  4. Be interactive. Listen as a storyteller. Engage in a dialogue with your audience.

  5. Create an emotional component along with the information in order to make it memorable.

describe the imageWhat are your tips, strategies, and suggestions when writing your marketing and communications message? Do you use the art of storytelling in your presentations, sales copy, and other content?

Attend The Power of Three—How to Distill Your Message to Its Essence, our free Lunch & Learn Webinar on Thursday, May 2 from noon to 12:40 PT. Reserve your webinar seat now!

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